Chutzpah Marketing for Mental Health Professionals
The missing manual from your graduate school education
By Philip Copitch, Ph.D.
CopitchInc.com Chutzpah Marketing For Mental Health Professionals The Simple Chutzpah Super Bill Chutzpah Phone Scripts for Mental Health Professionals Chutzpah Web Site Marketing for Professionals Business Consultation with Dr. Copitch Books Written by Dr. Philip Copitch
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Over 500 pages of practice changing, low cost,big impact chutzpah tricks of the trade!Each chapter is set up to solve a problem.
Spiral Bound 508 pages, 8.8 x 11 inches Plus, 3 Bonus books ==>
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Dr. Copitch tells the secrets of getting and keeping paying clients!Let me help you build the private practice of your dreams. The private practice that allows you to help your clients as well as make well over $100,000 per year... part time. I know most therapists are struggling to keep their doors open. This is by far the worst economy I have ever seen. It is not that your services are not needed, they most definitely are, it is because of a bad economy, unscrupulous insurance companies, and your lack of chutzpah business knowledge. In my book, and the accompanying white papers, I will show you how to thrive financially as you help others heal emotionally. I will teach you the secrets of how to get the practice you deserve so you can do the important job of helping patients! Read the Introduction to Chutzpah Marketing for Mental Health Professionals.
Get 3 for free! Packaged deal. Book $70
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Each chapter is set up to solve a problem. Learn bite size, doable problem solving secrets.
Show me the Table of Contents Chutzpah Marketing for Mental Health Professionals.
Having problems getting your mind around making money as a therapist?
We'll solve this problem in Chapter 1: Are therapists allowed to make real money? Read an excerpt from Chapter 1
My number one marketing tool costs 5¢. Want to know how to spend pennies to get your phone to ring?
No joke - Your business card, if done correctly, is an amazing tool!
I'll teach you how in Chapter 4: Your most important marketing tool costs 5¢. Read an excerpt from Chapter 4
Not getting referrals? Don't even know where to start to get referrals? No problem!
In Chapter 13 I'll show you how to build professional credibility, how to use a Waiting Room Resume to build gravitas, how to use authorship to propel yourself into the role of an expert.
Even if you do not see yourself as much of a writer, we will deal with that on page 406: You do not need to be a writer to write.
It's all covered in Chapter 13: Building professional credibility.
Are you a seasoned professional that is being overwhelmed by your own staff.
Get back in control by reading Chapter 10: Getting your staff and family into chutzpah marketing.
Not sure how to motivate staff... it's covered in Chapter 10. Read this chapter before you hire another employee.
Change is difficult for employees. Learn how to make positive change that puts you back in control of your office. Starting on page 286.
On page 289, I explain how to get your staff and family to talk about your practice positively. All this and more is covered in Staff and family should be your best cheerleaders.
If your staff or family are not helping you build your practice, you need to read the secrets explained in Chapter 10: Getting your staff and family into chutzpah marketing.
with the purchase of :
Not sure how to deal with the Yellow Page representatives? Do you need print ads?
I'll teach you in Chapter 7: The reality of the Yellow Page monster and local media advertising. Depending on your market, you may need to advertise. Save money by doing your homework.
Do you need to be in the Yellow Pages - see page 176.
What goes into a print ad, Yellow Page or local newspaper or magazine? See page 189.
The three types of print ads and when to use each is explained starting on page 199.
What size Yellow Page ad is worth the money? The secret your Yellow Page salesperson won't tell you... Money saving info starts on page 182.
Your office is a chutzpah marketing tool.
Does your office present you well? Are you cross-marketing correctly?
I'll show you how to make your office sell you as the well educated professional that you are. From your office sign to your office stationary, your office is a marketing tool.
I'll explain how to in Chapter 8: Your office is a chutzpah marketing tool. Starting on page 211.
I spend 10 seconds per session filling out my super bill. (And that is all the insurance paperwork I ever do!)My practice is 100% fee for service—payment at time of service. To assist my patients in getting reimbursed by their insurance companies, I have developed a simple super bill that takes me 10 seconds per session to fill out. I'm not kidding. It is simple. In The Simple Chutzpah Super Bill I will explain how to develop this easy process that gives you a simple 10 second super bill. It's simple!
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28 pages, 8.8 x 11 inches. Book $12.99 Download $9.99
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Practice brochures are a powerful marketing tool—if done well, or a waste of money if done poorly.
How to make inexpensive but powerful practice brochures is explained in Chapter 5: Chutzpah Practice Brochures
From a blank piece of paper to completed brochure in only 30 pages. Learn what your brochure options are and how to lower your printing costs substantially!
Your chutzpah practice brochure should consist of 5 major parts. See page 142.
What is powerful copy? What is the best headline for your practice? You need to know these marketing secrets!
How to have the correct words at the right time...
In Chapter 6, I tell the secrets of the free and powerful marketing tool: The 9-second speech.
With the power of 9-second speeches on your side, you will always have the best words to showcase your practice—right in your head.
Chapter 6 is Your Second Most Important Marketing Tool is FREE! It starts on page 161.
Is your web site making you money? Most therapists say emphatically, NO!I'll show you how to say yes!By using the power of the web you can inexpensively get clients demanding your services. Novice? Chapter 1 is for you- Web site basics. We start at the beginning where I'll teach the lingo of the web, word by word. In 15 minutes you will know how to talk web sites. Chapter 2 covers the nuts and bolts of your web site. Should you hire a pro or build your own? Build your own? Yep. I'll show you how to build your own web site without knowing computer programming. If you can cut and paste a word document, you can build a web site for cheap. In fact, I'll show you how to build a web site for FREE! You can be up and running in just a few hours. FREE! All this is great, but in Chapter 3 I show you how to use your web site to bring in clients. Build your own or hire a pro, after reading Chapter 3 you will know what to do with your web site: How to get potential clients to read your message, how to motivate them to choose your practice, even demand your services!
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43 pages, 8.5 x 11.3 inches. Book $12.99 Download $9.99
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Are you getting enough done?
In Chapter 15 I'll show you how to get more out of each day at the office.
Time Management for Chutzpah Professionals puts you back in control of your hectic schedule.
From time lies to time bandits, you will discover hundreds of wasted minutes that you can wrestle back into productive time.
How do you get the media to tell the public how wonderful you are?
Chapter 14 is Embracing the Media with a Chutzpah Hug
Getting noticed as an expert by the media: this secret is explained on page 438.
How to write a press release that gets printed, see page 443.
No need to be afraid of the press, they need you! You can fill your practice with a little positive attention from them.
There are four chutzpah press release rules that must be followed. There are clearly explained starting on page 445.
Plus lots more...
How to deal with your phone as a marketing tool! See page 261.
How to use email as a free marketing tool! The secrets are told in Chapter 9.
How to Data Mine your practice for hidden gold! The gold is revealed in Chapter 11.
You know it is good for your practice when you are quoted as an expert by the media. Learn how easy it is to be quoted by the media: TV, Newspapers, and Radio in Chapter 14.
and don't forget... Chapter 12: Chutzpah Presentations, Speeches and Trade Shows. This powerful info starts on page 347!
And get Chutzpah Web Site Marketing for Professionals, The Simple Chutzpah Super Bill, and Phone Scripts For Mental Health Professionals That Fill Your Schedule for free as a package deal!
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